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The Big Event: Be Successful With A-List Clients.
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The Big Event: Be Successful With A-List Clients.

Gather requirements, analyze all related factors (finance, staff, catering, security, etc.) and prepare a complex proposal for, and manage a large-scale hospitality event for Bill Gates’s family, who is part of the A-list Client (a member of an elite status program for a company or organization).

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Mondays
 at
6:30
P.M.
 ET /
3:30
P.M.
PT
8 weeks, 2-3 hours per week
Beginner
No experience required
No experience required
Some experience required
Degree and experience required

Description

Social Media and the Internet has demonstrated to be in constant development, where the main thing is “Innovation”, keeping everything on top or trendy. In this context, customers are increasingly demanding to have more and the BEST possible. But who knows what it is that they want? Or what do they need?

Hospitality departments are here to create high-quality experiences, to respond to their needs and desires. But there is more to this than simply booking rooms and planning meals and entertainment. Indeed, hospitality is a complex industry with a foundation in complicated financial planning, legal, and management principles and policies.

In this Project, you will wear the hat of a hospitality event planner: you’ll imagine you are hired to plan the Bill Gates Family Reunion! The Gates family has expressed interest in your services for a massive event, including hundreds of relatives, friends, staff, pets, entertainers, caterers, vehicles, and demands the highest level of organization, service, planning, and success. Under the supervision of an experienced industry expert, you'll evaluate all needs and possibilities, analyze budgetary issues, plan activities, prepare risk analysis reports and utilize hospitality management tools, to prepare a proposal that succeeds in securing the Bill Gates Family Reunion contract. Through our 8 workshops, you will apply processes, principles, as well as technical and analytical tools, as we travel deep into the business of hospitality and major event planning. You will also get to learn how A-list families/clients are a whole different animal when it comes to the business behind hospitality management.

Session timeline

  • Applications open
    May 1, 2025
  • Application deadline
    June 10, 2025
  • Project start date
    Week of July 8, 2024
    Week of
    July 7, 2025
  • Project end date
    Week of

What you will learn

Scout, analyze, forecast needs, plan, manage budgets and evaluate risk before, during and after a major hospitality event.

Prepare customized business/hospitality event proposals based on client specifications utilizing cutting edge hospitality management and business tools.

Properly manage venues and staffing based on complex industry standard analysis and planning for a major hospitality event, utilizing CRM, QA Standard, statistics and other resource management principles.

Understand related and necessary legal requirements, including the cross section of contract law, employment law, government regulations, intellectual property and public policy.

Understand all hospitality industry specific administration processes, including outsourcing, benchmarking, horizontal integration, vertical integration, negotiation, in the context of major hospitality event planning and management.

Project workshops

1
Introduction & Overview of Large-Scale Hospitality Event Business Planning.
2
Let’s Begin with a Proposal.
3
Components of the Large-Scale Hospitality Event Business Plan Proposal, Part 1.
4
Components of the Large-Scale Hospitality Event Business Plan Proposal, Part 2.
5
Perhaps the Most Important Piece: Budget and Cost Analysis.
6
Finalize Your Proposal.
7
It’s Time for a Trial Run - Troubleshoot.
8
Let’s Wrap it Up: State Your Proposal Case!

Prerequisites

Good understanding of any of: Familiarity with Layouts such as Canva or Cevent for example, Microsoft Office, Triple Seat (or any other booking software).

Familiarity with budget management.

Familiarity with contract management.

Familiarity with culinary (Food Safety, Meal Planning, Catering and Venues).

Familiarity with compliance (Industry Standard Hospitality Related Policies and Procedures).

Experience with event planning (Events, Fairs, Congresses, and Conventions Management) (If you do not have any experience on it, it is important that at least you are familiar with it).

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