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Find the Niche – Using Business Intelligence and Analytics to Identify E-Commerce Opportunities
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Find the Niche – Using Business Intelligence and Analytics to Identify E-Commerce Opportunities

Analyze real world e-commerce datasets and determine a market entry plan for your product of interest

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Fridays
 at
6:00
P.M.
 ET /
3:00
P.M.
PT
8 weeks, 2-3 hours per week
Intermediate
No experience required
No experience required
Some experience required
Degree and experience required

Description

In a rapidly evolving marketplace, understanding consumer behavior and market trends is crucial for businesses aiming to stay ahead of the competition. In this Build Project, you will step into the role of a Business Intelligence Analyst at an imaginary fast-growing e-commerce company and explore how data-driven insights can inform strategic decisions. Guided by an experienced professional, you will analyze sales data and public product reviews to uncover business opportunities. By the end of the project, you’ll develop a published Jupyter notebook documenting all the analytical processes and comments and a 1-page written report with the insights derived and the market entry proposal

You will use industry-standard tools to clean and process data, perform statistical analysis and create visualizations. This Build Project will help you gain hands-on experience in data science, market analysis, and strategic planning—skills highly sought after in today's data-driven industries.

Session timeline

  • Applications open
    May 1, 2025
  • Application deadline
    June 10, 2025
  • Project start date
    Week of July 8, 2024
    Week of
    July 7, 2025
  • Project end date
    Week of

What you will learn

By the end of the project, you will be able to:

Utilize python to clean, process, explore, and visualize datasets

Utilize statistical methods to spot trends and opportunities in quantitative datasets

Utilize natural language processing models to interpret free text and drive insights

Synthesize results from research to draft market analysis and derive market entry plan

Project workshops

1
Introduction to E-commerce Data Analytics
2
Find Your Keyword
3
Preparing Your Data
4
Sales Data Analysis
5
Public Review Analysis
6
Develop Your Market Entry Plan
7
Project Management 101 & Finalizing Deliverables
8
Project Presentation and Feedbacks

Prerequisites

Experience with basic python programming (pandas, numpy, matplotlib, and basic data manipulations)

Familiarity with basic statistics (descriptive statistics, probability, and etc.)

Interest in data analytics/data science

Interest in market analysis/entry planning

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